Advertising
Bachelor of Science (B.S.)
The Advertising program prepares individuals for a creative profession in the commercial realm where media intersects with commerce to sell goods and services. This program’s hands-on curriculum is designed to provide graduates with the skills needed to work in the fields of advertising, art direction, copywriting and account supervision.
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Develop advanced skills in:
- Critical thinking
- Design & copywriting
- Design aesthetics & layout
- Managing & leading creative teams
- Professional & portfolio development
Learn about:
- Advertising campaigns
- Marketing communications
- Group dynamics
- Print collateral
- Audio & video spots
- Interactive web materials
Be prepared for traditional & interactive positions within:
- Design studios
- Advertising agencies
- Marketing & communications firms
- Leading organizations